The adoption of technology is a term that is used to define the process of acceptance, integration, and use of new technologies, both in companies and in other aspects of society.
The process of adopting new technologies is made up of several cycles or stages, all of them categorized by the group of people who use that technology.
Stages of adoption of new technologies
In the book ” Diffusion of Innovations ” by Everett M. Rogers, the cycle that any product or service undergoes when it is launched on the market is explained in great detail, classifying the different users in a series of profiles in relation to the main variable: your response to discontinuity and your preference when adopting the innovation.
These are the 5 groups of adoption of new technologies :
They are the first group of people to adopt the technology. They are willing to take risks, they are not afraid to try new products. They like to experiment and try new paths.
They are that group of people who, even being more discreet in their adoption than the innovators, are willing to launch themselves to try any new technology. But they always need to have some information that can help them, to show that technology can end up offering benefits for your company. They bet on new products if they get something in return.
They adopt new technologies when, after a variable period of time in the market, the real benefits of the product have already been demonstrated.
At first, they feel rejected and do not trust that they can adapt easily to the adoption of new technologies. They go through long periods of prejudice and also need to faithfully verify that the majority of companies/society have already standardized the use of these products to start using them.
They are the last to adopt new technology. They have little or no thought leadership. They have a great aversion to change: they neither like it nor do they bet on innovation. They are traditional customers and only end up adapting to the new if they are exposed to great pressure.
Strategies to adopt new technologies in your business
Here is a list of strategies to help your business effectively adopt new technologies:
1 – Involve employees during the decision process.
The adoption of new technologies in companies has a great impact on the routines and way of working of employees, so it is very important to know and consider their opinions.
Although the integration of new technologies is sometimes not negotiable, it is advisable to give the end-user the opportunity to comment on it. Perhaps giving you the opportunity to choose from several options that offer similar technologies but from different vendors.
Including professionals and guiding them through the process of education and acceptance of new technology will also help motivate them in their work. Then they will be more satisfied with their functions and role within the company.
2 – Solve real problems of the professionals of your company
One of the best formulas to successfully adopt new technologies in the company is by solving problems that currently hinder or slow down the tasks of your employees.
For example, if your team deposits long periods of time reading a large number of documents to extract key information from them. This is a process that can be improved with PLN powered systems. Thus helping the employee to be faster in their daily tasks and to focus their work on more enriching and productive tasks.
3 – Implement systems through pilot tests
Another good practice to adopt new technologies in companies, so that the result ends up being satisfactory, is through the initial integration of pilots or PoC (Proof of Concept).
Including in the adoption plan the development of a pilot (or instead of a PoC) will help to verify the real value of the technology and will serve as a tool to solve the doubts that the most pragmatic and conservative users may have.
4 – Establish a calendar of milestones.
In addition to starting the projects with pilots that demonstrate the effectiveness of the technology, it is advisable to establish from the beginning of the project a calendar of milestones that help to mark a roadmap.
Establishing stages and finalizing them with objectives that can be audited will be of great value in successfully developing systems driven by new technologies.
In this way, in addition to checking progress on a regular basis, you can make changes at the right time, which will avoid bad experiences when the system is delivered.
5 – Training and education of users.
Once the software has been developed and is put into production, it is convenient to establish a training plan and additional training for users, in order to get the most out of the system.
If your company decided to hire an external company for software development, make sure you have a bag of training hours and the possibility of extending it if necessary, so you can solve doubts and ensure that the operation of the system is not a problem. impediment when using the product.
Are you a leader in the Digital Transformation of your company? If so, it’s important to surround yourself with other leaders and agents of digital change. All this so that the transition to these new channels and tools occurs in a satisfactory and beneficial way as possible.
Get to know the place that your company and its professionals occupy in the different technology adoption groups. This will help you design a plan according to the needs that surround you.
Finally, either using internal resources or with the help of specialized companies, using these 5 points that we indicate in the article will be able to create the necessary conditions for successful technological adoption. This way you will be able to reach the objectives and even improve them!