For many managers, the Digital Transformation (DT) of their businesses in early 2021was something on their long list of pending tasks.
Make was no mistake, it was something important. But it ended up being postponed since it seemed to require no more attention than other day-to-day emergencies.
Demands for improved profit and loss account results or the comfort of waiting to see the results of the competition pushed leaders in all industries not to spend enough time on their TD.
All of that seemed to work until the day came when customers could only connect with businesses digitally.
What really is Digital Transformation?
The Digital Transformation (TD) of a company is much more than introducing technology to digitize processes that were previously carried out in a traditional way. TD seeks to radically modify the way a company operates.
Therefore, TD implies making changes to make a company more competent: optimizing its processes and offering added value to its customers.
So Digital Transformation is not buying more powerful computers, having a social media strategy, storing data in the cloud, or introducing a new ERP. TD implies a change of mentality in managers and employees, with a strong commitment to the future, providing new working methods that manage to take advantage of the full potential of digitization.
COVID-19, mandatory accelerator of Digital Transformation
With the impact of COVID-19 in early 2020 in Pakistan, managers from all types of industries were forced to focus their work on reviewing corporate strategies, to overcome the challenges that the crisis caused and therefore promote Digital Transformation.
From that moment on, Digital Transformation was no longer an option and was established as a critical need so that the business could continue to operate.
Many businesses quickly began to vary their strategies, they began to hold consultations and online meetings, traditional sales companies (such as gyms or stores) launched services in App platform format since with them consumers could easily access and connect with the company and from their homes.
Providing teleworking facilities for their employees and automating processes with intelligent systems were also other essential points on the directives’ agendas. At that time, the importance of facilitating remote work for professionals was seen as well as streamlining tasks with systems that would allow processes to be completed without the explicit intervention of a human.
There is no turning back
Even after we finish controlling the pandemic, telecommuting and social distancing will create changes in the way we interact with each other and how we do business in the future.
For this reason, Digital Transformation becomes crucial for the survival of companies. Companies will need to meet customer demands and offer services as required by users.
The resilience of companies, subject to their efficiency to adopt new technologies, educate their employees, and become a differentiating service for their customers, will be fundamental to determine their success in the coming years.
Where to digitize the company to face the challenge of Digital Transformation?
The success of Digital Transformation requires a framework that guides the company during the evolution process. For this it is essential:
- Identify the objectives of the Digital transformation of the company.
- Design a Digital Transformation strategy.
- Decide the technologies that will be used during the process.
- Designate a leader within the organization for technology adoption.
- Train professionals to embrace technology and digital culture.
What technologies are trending in Digital Transformation?
Here we will discuss some of the technologies that can help in the essential tasks of your company, to achieve success in Digital Transformation.
If we follow Gartner’s guidelines, process automation with RPA is the fastest-growing segment in software.
Certain actions that are regularly repeated in the work chain of companies can be optimized thanks to automation.
Processing Natural Language is essential to make it happen. For example, in the document management of your company. It is crucial that it is done with technology developed entirely in the language of the documents. Otherwise, the efficiency will be greatly reduced.
With the help of Conversational Assistants and Smart Chatbots, your company will be able to give interrupted responses 24 hours a day, to meet the demands of users.
This is really important for entities that intend to continue operating remotely and maintaining a safe distance.
For example, Banks can use Conversational Assistants so that their clients find answers to the most frequent questions and at the moment the client requests it.
In turn, an Intelligent Chatbot is of great importance for companies that need to offer support to their employees while they work from home. The system will offer support to the professional, improving the customer experience.
Omnichannel platforms are used for companies to design individualized experiences for customers, using different communication channels.
Therefore, omnichannel will place the user at the center of the company’s Digital Transformation.
The monitoring and follow – up of consumer opinions on social networks will be necessary to evaluate new marketing strategies and to ensure that customer service is carried out successfully.
Starting the processes for the Digital Transformation of your company is already a mandatory requirement for the survival of the company.
Your customers are waiting for your company to be able to face the challenges that COVID-19 has inserted in our society. For this, it will be necessary to embrace technological change both at the managerial level and in the mentality of its professionals.